Storytelling within the Company

Learning objectives

  • Understanding the advantages of stories in comparison to facts.
  • Perceiving the usefulness of storytelling in almost every area of work.
  • Using storytelling in the leadership of employees and teams.
  • Finding “stories” for your own company.
  • Realizing the fundamental principles behind every story.
  • Applying the five steps to create suspense in a great story.

+49 89 5 47 27 84 10


Chapter 1: What is storytelling? And why is it important?

Chapter 2: This is storytelling!

Chapter 3: The power of storytelling

Chapter 4: Why does storytelling work?

Chapter 5: Every company is full of stories

Chapter 6: Customers have a whole lot to say

Chapter 7: How do I develop a good story?

Have a look into the e-learning


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Target Group within the company

  • For all managers, team leaders, members of development teams, and product owners who want to motivate their team members and get buy-in for specific ideas.
  • Account managers and sales managers who want get their ideas across to their audiences better and be genuinely convincing.

Processing time

approx. 60 minutes, plus transfer tasks

Methods of the e-learning

  • Multimedia e-learning with dramatizations
  • Explanatory films
  • Transfer tasks
  • Knowledge check


  • Learning Management System: We deliver the e-trainings SCORM-packaged for easy integration into your LMS
  • Cloud-based solution: We make the e-trainings easily available to your employees on our e-learning platform

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