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E-Learning „Communication“

E-Training: Justification and Persuasion Techniques

Learning Objectives
  • Being able to argue your point professionally, even in difficult situations
  • Mastering the key techniques for structuring statements
  • Arguing your position confidently and persuasively
  • Having a strong and convincing manner way of expressing yourself
  • Applying strategies for difficult negotiations
  • Knowing the rules of conduct and conversation, so that you always stay cool when arguing a point

Multimedia e-learning, dramatization of the subject matter in film scenes, building a knowledge base with explanatory films, consolidating lessons learned through exercises, building expertise with exercises, final test

  • You have an LMS? We send you the training course packaged for SCORM, to facilitate its integration into your LMS.
  • You don’t have an LMS? Make the e-learning courses available to your staff simply and effectively at
Target Group

Staff in Marketing, Sales and Procurement, managers and supervisors

Course Duration

10 courses of 4-13 minutes,
Learning time approx. 100 minutes

Excerpt from the Training Course “Justification and Persuasion Techniques”

Request test access now:
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+49 (0) 89 5 47 27 84 10
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Course Contents

1 Reasoning succinctly with the five-step technique

2 Preparation: practicing the five-step technique

3 Getting started: blueprints for effective speeches

4 Perfectly prepared: gathering and arranging arguments

5 Being convincing with the right language

6 Giving a confident impression: voice – body language – mindset

7 Dealing with blackouts

8 Handling counterarguments

9 Skilfully countering trick questions

10 Defending against verbal attacks

Further Web-based Trainings (WBTs) on the Subject of Communication