E-learning quality

E-learning quality is non-negotiable

It takes a lot of courage to leave a face-to-face seminar after two minutes.

It just takes one mouse click to stop a training video. That is why we have given a lot of thought to the subject of e-learning quality, and have developed a three-level quality standard for ourselves as an e-learning provider. This applies not only to the production of standard training media, but also to the training videos and media that we tailor-make for our customers.

Speaking of quality… Here are the e-learning awards that we have received for our work.


1. Didactic preparation of content

For high-quality training videos, the camera or production software are only used at the very end. As an e-learning provider, our first priority is the development, preparation and structuring of the content. This is why our didactically trained editors play such a major role in the team. They design the online training course and write the scripts. These are then used as the basis for making the training videos. Even in the design phase, the editors work with the media designers to plan the graphic and interactive elements. From there, the videos go into high-quality production and post-production. The aim is to produce training videos which are didactically valuable. Look out for the following didactic quality features in training videos from various e-learning providers:

  • The learning objectives are clearly stated.
  • The training video is coherent and clearly structured.
  • The target group is addressed precisely, in both the text and images.
  • The individual training videos each have approximately the same running time, to allow the users to develop a learning rhythm.
  • Depending on the purpose of the training course, different multimedia elements are used (graphics, enacted scenes, screencasts, text, etc.).
  • The training video is accompanied by additional work material and resources which can be downloaded.
  • In the training video, users are repeatedly asked to reflect on their learning, and to consolidate it by completing exercises.

2. The media didactic concept of audiovisual channels

The advantage of training videos over most other training media is sustainable learning. Participants see and hear the content, and feel involved at the same time. However, the high complexity of this medium can also lead to pitfalls. The large volume of picture and sound information can also have the opposite effect of sustainable learning – distraction and confusion. This is especially the case when the picture and sound channels are not 100% in sync. Here are some negative examples and their consequences:

  • Graphics displayed too late: The user does not understand the context.
  • Distracting images: the user loses their train of thought.
  • The expert reads their lines from a laptop screen, and looks past the camera at a slight angle: the user switches off.

Creating a didactically good training video is not rocket science. But it does take time, experience and knowledge. Therefore, in terms of media didactic quality, look for the following when selecting an e-learning provider:

  • The visualization of content is matched exactly to the spoken text.
  • Graphics matching the text build up during the explanation.
  • Important points are repeated in writing.
  • Whole sentences are only used in exceptional cases.
  • Where possible, facts are shown, as opposed to just being explained orally.
  • There is “direct eye contact” between the moderator/expert in the training video and the user, which makes the user feel involved.
  • Interactive elements are sensibly integrated, so as to increase retention performance.

3. E-learning quality thanks to high-quality filming

The best script and the best media didactic preparation are important prerequisites for a good training video, but they are not a guarantee. Professional filming on the part of the e-learning provider is also required. Whether you are filming in front of a green screen, on location or in the studio, each setting has its own requirements, and you need to know them. A cove poses a challenge in terms of scenery, and anyone who does not know how to use a green screen professionally will get flickering edges. That is why at Pink University, we only use high-quality equipment for the filming of training videos – from the lighting, to the camera and sound. And naturally, we only have professionals on set – not just the director, sound and camera crew and lighting technician, but also the prompt operator and mask. How to determine whether a certain e-learning provider offers high-quality training videos:

  • The image quality corresponds to the viewing habits of the user.
  • Cinematic means are used to get the user’s attention (tracking shots, different settings, clips, sectional images, etc.)
  • Flawless picture and sound quality (no flickering at the edges of the picture, and no “floating” people as are often seen in virtual studios)

On this basis, and as an e-learning provider, we are constantly developing our large media library of business expertise.