On this page, you will find a selection of articles that we have written in our capacity as experts in video-based training. These articles have appeared in various HR, e-learning and specialized business media. With one click on the link, you can open the article in PDF, or the online source if available.
Agility is the answer to the question of how success is possible in the VUCA world. The focus is on improved responsiveness to ever more rapidly changing markets and customer requirements. The global market and the communication and production processes that digitization has done much to accelerate also demand new solutions in the area of management development. Human resources developers are faced with the task of onboarding new employees in the shortest possible time, reorganizing existing structures, and at the same time ensuring a consistent level of high quality worldwide. (…) Article by Wolfgang Hanfstein, Pink University, published in the CHECK.point eLearning journal, February 2018.
E-learning is undergoing an evolution from a niche model for corporate training to a pacesetter. More and more companies are using e-learning to train their employees. The reason for this is the high degree of flexibility and ability to deploy the training regardless of time and place. When a workforce is distributed all over the world, e-learning is the only way to ensure quick support with knowledge resources and learning materials for all employees. This development has also triggered a drive for professionalization of producers of e-learning and e-learning technologies. However, in e-learning so far, the focus has been more on technology than content. Nevertheless, our experience at Pink University as a provider of e-learning content shows that publishing expertise can also be a crucial USP in this area. (…) Article by Britta Kroker, Executive Director of Pink University, published in the digital publishing report, dpr #01/2018, page 6.
Learning on Youtube?
(…) One of the most important features of the new learning is that it consistently maintains a learner-centered focus. Training should not be decided by executives, nor by availability of trainers or seminar places, and certainly not by the capacity of seminar hotels. Instead, trainees should take the learning into their own hands. (…) But is it possible that I can build and develop skills through video learning? This is where Julius Yego [the sportsman who won the gold medal for javelin throwing at the World Athletics Championship] comes back into play. On YouTube, he did not merely acquire knowledge about throwing the javelin. He also gained the skill for how the javelin is actually thrown. In an iterative process – look, try out, look, improve … – he completed a self-organized learning process with flying colors. (…) Article by Wolfgang Hanfstein, Pink University, published in the “diakonie unternehmen” journal, 2/2017, page 12.
(…) The digital transformation of education and training must (…) start with an analysis of learning and competence goals — not the conversion of classroom content into digital media. In the next step, the knowledge and competence goals are used to derive the practical steps. This sets the stage for selecting the appropriate formats — not on the axis of analog vs. digital, but on the axis of useful vs. not useful. When doing this, methods such as learning partnerships receive just as much consideration as social bots, online trainers available 24/7, and the whole arsenal of formats for self-directed competence development. (…) Article by Wolfgang Hanfstein, Pink University, featured as a 3-part guest article on bildungsmanagement.guru, June 11, 15, and 18, 2017.
For a long time, e-learning was the unloved stepchild of corporate training. Even today, many employees feel more threatened by e-learning than encouraged. This has primarily to do with WBTs, the web-based trainings derided as “click machines”, and not for no reason. Nevertheless, the relics from the web 1.0 era are increasingly being replaced by multimedia, video-based ways of learning that are looking forward to making classroom training redundant. Article by Wolfgang Hanfstein, Pink University, published in the “TREND-REPORT” journal, 07/16/2017.
The 70-20-10 dogma
When we talk about education and training, one often hears of the numbers 70, 20, and 10. Ultimately, this says that 70 percent of skills are actually acquired on the job. Even so, how realistic is that? A critical commentary. Article by Wolfgang Hanfstein, Pink University, published in the “Human Resources Manager” journal, 12/14/2016.
The transfer of learning – at its core, this represents the greatest challenge of any training activity! That is because all too often, it happens that all the theoretical learning of a seminar that lasted days is hardly ever applied in practical work situations, if at all. Because no matter how enthusiastic the participants may be, even perhaps about a seminar – the workplace is far away and habits of years are stubbornly hard to kick. Article by Leo Molatore, Pink University, published in the “CHECK.point eLearning” journal, 09/13/2016.
Can anyone train skills online? Using online-based skills training, Pink University wants to demonstrate that this is possible. In an interview with CHECK.point eLearning, Wolfgang Hanfstein, Head of Corporate Digital Learning at Pink University, speaks out and responds to the question, while explaining the making and backgrounds to the new formats. Interview with Wolfgang Hanfstein, Pink University, published in the “CHECK.point eLearning” journal, 07/18/2016.
E-learning is currently undergoing an astounding transformation. Gone are the days when e-learning stood primarily for streamlining innovations. New bandwidths and, above all, video-based educational media and user-friendly worlds of learning make e-learning much more of a driver in the transformation to companies that learn. The digitization of further education is therefore an essential key for a company’s future viability. Specific scenarios in personnel development demonstrate how video-based educational media are bringing change to corporate training. Article by Wolfgang Hanfstein, Pink University, published in the “Personalführung” journal by the German Society for Human Resources Management (DGFP), 12-2015/01-2016 editions.
“The 70/30 strategy: from e-learning to b(etter)-learning”
The trend is obvious: e-learning is shifting to the background as it has established itself as an essential part of corporate learning. (…) The focus is on employees who should be equipped to carry out the tasks before them in an efficient and effective manner. The task for HR and learning professionals is to make available to employees all the resources necessary to do this. Article by Wolfgang Hanfstein, Pink University, published in the CHECK.point eLearning journal, “E-Learning Trends 2016” special edition, 12/07/2015.
Performance support is the topic of the hour. And rightly so, because it is bringing about a shift from teacher-centered to learner-centered training in the workplace. And thanks to the ubiquitous availability of online educational media, performance support is able to do more than ‘small’ how-to input. This is about making it possible for employees to get support on all topics relevant to them – from leadership to soft skills and expertise. Article by Wolfgang Hanfstein, Pink University, published in the “HR Performance” journal, December edition, 2015.
“Education hacking for corporate training?”
Forget the formalities, let’s cut to the chase: eduhacking holds the promise for pure knowledge. But does that fit with corporate training? Not at first glance – but human resources still have a few things to learn from education hacking. Article by Wolfgang Hanfstein, Pink University, published in the “CHECK.point eLearning” journal, 10/08/2015.
“SMEs are profiting surprisingly well from educational videos”
Nobody disputes it: the competitiveness of SMEs will depend on whether those companies succeed in digital transformation. However, SMEs are lagging behind – and that despite what business owners say in interviews about the great importance that digital transformation has for them. In the following article, I would like to explain why digital training offers a solution. Column by Britta Kroker, published in the Creditreform business magazine, 10/01/2015
The digitization of training has far-reaching consequences for the human resources field and personnel development. Why, which education, and what the five most important points are for human resources to consider in digital training – that’s what this article is about. Article by Wolfgang Hanfstein, Pink University, published in the “arbeiten 4.0” e-book for the Blog Parade at the Future of Human Resources Trade Exhibition, October 2015, pp. 46-52.
“Video is the new text” – the much-quoted saying by corporate learning visionary Josh Bersin neatly sums up the importance of the video format. Educational films are also rapidly gaining ground even in the world of training, because they do better than any other learning tool in teaching about complex relationships in ways that are both understandable but also entertaining with an emotional dimension. Nevertheless, what key insights and practical tips does current research have to offer us on the subject of learning by video? Talk given by Wolfgang Hanfstein, delivered at Zukunft Personal, Europe’s largest human resources fair, 09/17/2015. The complete talk is available in a video clip or presentation form by accessing the above link.
“Digital learning, an opportunity for small businesses”
Businesses in the SME segment stand to profit from digitization. That is because knowledge has and is being digitized – with cost advantages on one hand, and efficiency benefits on the other. Guest commentary by Wolfgang Hanfstein, Pink University, in the “kmuRundschau” journal, published 09/15/2015.
10 steps for effective performance support
For corporate learning, performance support poses great challenges. That is because today, companies are dealing with people, and for them, these challenges are all to be expected. Article by Wolfgang Hanfstein, Pink University, published in the “CHECK.point eLearning” online journal, 09/14/2015.
New forms of online learning are revolutionizing training
Video-based online courses that take months to complete are changing the way we learn. They are intended not to replace but instead to complement university education. Guest article by Wolfgang Hanfstein, Pink University, featuredin the “Human Resources Manager” journal, published online 08/03/2015.
Attracting, nurturing, and promoting employees
It is no longer possible to imagine the modern human resources department without topics such as talent management, learning management systems, or knowledge management. However, in companies, these topics are often handled by different systems, which can create difficulties for information sharing and a consistent approach. The Talent Development Suite developed by Tutorize GmbH offers a solution for integrating the various thematic areas into one system. Interview with Michael Morgen, Executive Director of Tutorize GmbH and a partner of Pink University, published in eLearning-Journal, special edition, Learning Management System & Authoring Tools in Professional Use, 06/16/2015.
Performance support with training videos – the 5 most important reasons
In past times, training usually meant employees were “assigned” certain educational courses in the long-term planning and the elaborate educational activities conducted for several days at a time in expensive conference hotels were considered primarily as incentives. However, in today’s world of work, this no longer meets the need. Today, all employees need an effective and readily available support for their day-to-day work. “Performance support” has become the new watchword. Article by Leo Molatore, Pink University, published in “Gehirn online,” a journal for the digital transformation of education, 05/26/2015.
“Is traditional training dead?”
Expert interview with Wolfgang Hanfstein, Executive Board member of Pink University, the video learning provider, with responsibility for Corporate Learning. Published in the “Personal im Fokus” HR journal, edition 1, 2015.
“7 Reasons for video learning – how to make the most effective use of video learning in your company!”
Video learning is booming, especially in SMEs. Is your company already using videos in training? Read all about it in this article and learn about the advantages that this new way of learning has to offer. Article by Leo Molatore, Pink University, in “Unternehmer.de ePaper,” published 1/15/2021
“Between seminar room and studio – flipped learning with videos”
The new flipped learning format turns the interaction between trainer and participant on its head. The transfer of knowledge itself takes place using digital channels, while in the seminar, the focus is on practical application of the learning. Video learning expert Leo Molatore explains why trainers should adjust to the trend and what it means for them. Article by Leo Molatore, Pink University, published in the “Training aktuell” professional magazine, July edition, 2014.
“Learning instead of teaching: how new media are making corporate training more efficient by their on-demand availability
Traditional teaching methods are characterized by the teacher/learner dichotomy, the interaction of both these stakeholder groups, and the control that the teacher exercises over the learning process. Most web-based learning methods could also be placed in this category. However, this training material is available to employees on-demand. This opens the way to self-directed learning – provided that the training ties in with the employee’s background of experience. Article by Wolfgang Hanfstein, Pink University, published in: Dreyer, A. (2014): Education and Talent Management Yearbook 2014, German Education Award, TÜV SÜD Akademie GmbH and EuPD Research Sustainable Management GmbH (publisher). Munich and Bonn: In-house publication.
“The democratization of training”
All too often, training courses are offered primarily to a company’s promising talents and the great masses are left empty-handed. Video learning can help in this area. Guest article by Wolfgang Hanfstein, Pink University, published in the “Human Resources Manager” journal, 05/30/2014.
From the time that the Khan Academy began helping students worldwide to learn math by video, the video learning trend has also been gaining ground in businesses. “Video is the new defining medium,” writes training expert Jochen Robes, for example. And Josh Bersin, the American corporate learning professional, goes further: “Video is the new text.” What does this mean for corporate training? How can companies make the medium of video work for them?
Article by Wolfgang Hanfstein, Pink University, published in the “wissensmanagement” journal, 04-2014 edition.