Demonstrating Value; Skill Training
Learning objectives
- Why sales is always about customer value – not product features
- Recognizing and responding to your customers‘ most important buying motives
- Arguing the benefits with the help of the 5-step model in a simple and structured way
- Developing your individual value demonstration
Overview
Chapter 1: Recognizing buying motives
Chapter 2: The five steps of demonstrating value
Chapter 3: Examples of the five-step technique
Have a look at the video from the first chapter
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Target group within the company
- Salespeople
- Field sales representatives
- Sales staff
- Inside sales
- Key account managers
Methods
- Professional moderation
- training films
- explanatory videos
- exercises and exercise games
- overviews
- interactive tasks
- transfer tasks
- key messages
- final test
Further information
- Processing time: approx. 45 minutes
- Certification: yes
- Course elements: 11
- Language: English
- Tags: Sales, Trainings in English
Deployment
- Learning Management System: We deliver the e-trainings SCORM-packaged for easy integration into your LMS
- Cloud-based solution: We make the e-trainings easily available to your employees on our e-learning platform
Further web-based trainings (WBT) in this category
